Baselworld 2018

A PROMOTIONAL PROGRAMME THAT MEETS YOUR OBJECTIVES AND CREATES A DIALOGUE WITH YOUR TARGET AUDIENCES

COMMUNICATE ON NEW LAUNCHES

Journalists, Influencers and Bloggers

ATTRACT CHINESE
CUSTOMERS

Chinese tourists with visas (EU & USA)

ATTRACT YOUR AUDIENCE AT BASELWORLD

Clients, Distributors and Influencers

NEW SERVICES, EXCLUSIVELY FOR SWISS EXHIBITORS

The Swiss Exhibitors’ Committee at Baselworld is innovating once again. In 2018, we’re offering brand-new exclusive services with an digital focus targeting specific media and below-the-line. Our aim remains the same: to promote your brands and products, while expanding the audience to whom we are directing your products, messages and activities.

We are retaining elements that are successful, namely digital media services targeting journalists, bloggers and influencers. We create dialogue for your brand, with high value-added services, not only with Chinese Tourist Shoppers, but also with prescribers and buyers from all over the world who will attend Baselworld.

NEW LAUNCH PACK

Media

2,000

per product / CHF

Your new launches are delivered to journalists, influencers and bloggers from all over the world.

This service replaces the Preview and the Guide used in previous years.

+ CHINESE TOURISTS

Travel shoppers

3,000

per product / CHF

Your new launches are delivered to journalists, influencers and bloggers from all over the world.

WeChat content offered to Chinese consumers with visas.

BASELWORLD BUZZ

Clients, buyers and influencers

Customised operation

Enhance your visibility and visits to your stand through targeted social marketing operations.

Directly invite prescribers and celebrities important to your brand.

BASIC BASEL

Media

FREE OF CHARGE

Your presence guaranteed at the Swiss Press Centre throughout Baselworld.

Provision of a cloud platform to distribute your media material.

YOUR PROGRAMME IN DETAIL TO GUARANTEE YOUR VISIBILITY AND DIALOGUE WITH YOUR AUDIENCES

NEW LAUNCH PACK

YOUR CREATIONS TARGETING THE MEDIA AND INFLUENCERS FROM ALL OVER THE WORLD

You wish to share your new models with members of the media, influencers and bloggers linked to watchmaking and active globally. Our service includes writing, translation and circulation of your new launches (text, photos and videos) to our database of more than 20,000 contacts.
 

CHF 2,000 PER PRODUCT
NEW LAUNCH PACK + CHINESE TOURISTS

YOUR CREATIONS TARGETING THE MEDIA AND INFLUENCERS FROM ALL OVER THE WORLD

+ DIGITAL COMMUNICATION TARGETING CHINESE TOURISTS

We handle the design, writing and dissemination of your new launches to our 20,000 national and international media contacts, journalists, influencers and bloggers.

In addition to this press service, together with the i2i Group China, your information will be shared with Chinese tourists with a visa for Europe and the USA. Client-focused digital communication through our partners’ various WeChat platforms, straight to 1.72 million qualified consumers and potential buyers.
 

CHF 3,000 PER PRODUCT
BASELWORLD BUZZ

SOCIAL MARKETING CAMPAIGN DURING BASELWORLD

Target your clients, buyers or journalists/influencers at Baselworld in real time to prompt them to engage in a particular action (visit to the stand, attend an event, a special offer or a simple interaction on social networks). Personalised messages are sent to prescribers/decision-makers directly into the Twitter and Instagram accounts.

By combining geo-localisation and controlling publication, we can interact with these different players and offer them a true brand experience!
 

CUSTOMISED OPERATION & PRICING
Basic Basel

A STAND AND A CLOUD PROVIDING A GATEWAY TO SWISS WATCHMAKING

We ensure your presence at the Swiss Press Centre throughout the Show. We tell members of the press about the brands of which the Swiss delegation consists and bring them right to you.

This year, the distribution of your media material is managed through a secure online platform. A tool which offers each brand the freedom to arrange its content, available from the time Baselworld opens and throughout the year.
 

FREE OF CHARGE

COMMUNICATION & PRESS
SWISS EXHIBITORS’ COMMITTEE AT BASELWORLD
DARWEL Public Relations | Yves Vulcan | yvulcan@darwel.ch
T +41 21 310 70 70 | M +41 79 203 72 19